No Time for Hidden Champions
The model of the German middle class is unique in the world.
For a long time, success story of the often owner-managed and traditional companies was to develop an outstanding product in a niche ... and optimize it with processes, scaling then took place via globalization. But different rules apply in the digital age. Network effects now play a major role and the principle often applies: “The winner takes it all”. Size matters, and global visibility means that a niche doesn't go undiscovered long enough for small businesses to create a great solution.